Thought Leadership

Unleash the next stage in your organisation's potential

A selection of insights, research and fresh perspectives to help transform your business now and for the future.

Cloud guide

State of Cloud Migration Australia 2021 Report

This latest research by Omdia and Telstra Purple focuses on the state of cloud market in Australia, covering the critical challenges facing IT teams in moving workloads to the cloud, areas where investments are being made and the capabilities required to truly exploit the advantages that cloud brings.

Check out the report

Cloud guide

Essential guide to managing cloud environments

This guide examines best practice insights to managing cloud environments securely and reliably, drawing upon the research and expertise of Omdia, Flexera, Forrester, Gartner and the customer insights Telstra Purple consultants have gained working with businesses across multiple industries on diverse cloud challenges.

Check out the report

James Ormesher and Davinia Simon

The Power of Collaboration

We discuss our strategic collaboration with AWS and explore how innovative technology can change the game for Australian business.

Matt Taylor and Pankaj Bhagwanani

Into the Future with 5G and Edge

Find out how we're joining forces with AWS to harness the power of Telstra's 5G network and Edge capability.

Peter Reid and Sarah Anderson

What's new for Cloud?

Watch out for these trends as we dive into the common challenges for navigating cloud in 2021.

Insights from our experts

Sarah Anderson

Hybrid cloud: the critical issues you need to know

Hybrid cloud is on the agenda of most organisations today. Understandably - it's one of the key enablers of digital transformation.

Read Sarah's article

Fatema Hashmi

Managing security in a COVID-affected world

COVID-19 up-ended security management. For the first time, employees who worked mainly in the office now worked from home.

Fatema's article

Matthew O'Brien

Cyber-resilience: today, surviving an attack is as vital as preventing one

Your security strategies can't just cover prevention because it's impossible to protect against 100% of threats, 100% of the time. How well you recover from an attack is just as important.

Read Matthew's article

Jon Young Flores

It's never too late to start improving your supply chain

For years, supply chains have been getting more global and interconnected. At the same time, consumers have been given greater choice leading to higher expectations of service. Caught in the middle is an industry that must meet these expectations within increasingly complex realities.

Jon Young Flores's article

Daniel Whitmarsh

Five reasons organisations are modernising their legacy applications

Businesses are meeting new challenges through application modernisation and transformation of their infrastructure. This is paving the way for innovative new business models, and allowing organisations to develop unique and engaging customer experiences.

Read Daniel's article

Pankaj Bhagwanani

Optimising businesses on the Edge

While the past decade of digital transformation was marked by sending IT to the cloud, the next decade will be defined by proliferating smart and autonomous ‘Internet of Things’ devices at network extremities.

Read Pankaj's article

Peter Reid

Cloud at scale: State of Cloud Migration Australia 2021 Report

Not long ago, cloud was still seen as a risky, untested proposition for critical enterprise workloads. Experience during the pandemic has shown what is possible, removed barriers and elevated confidence in cloud. Are Aussie businesses ready to take that impetus and ramp it up?

Read Peter's article

John Powell

Dealing with Ransomware

The cyber defence techniques we’ve been using for years are increasingly important as the number and sophistication of attacks increase. To deal with ransomware, consider supplementing your current defences with deception technology.

Read John's article

John Powell & Alex Dolan

Active cyber defence tips the scales back in favour of the enterprise

With a significant increase in phishing and malware attacks, it’s clear the more we rely on technology, the more we need to be proactive in our cybersecurity posture so we’re not just waiting to lose the battle.

Read John and Alex's article
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