Cross Reality with Telstra Purple

Create a more immersive and interactive user experience

Cross Reality (XR) is a catch-all term for Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR). By blurring the line between the virtual world and the real world, XR adds a third dimension to your workplace, allowing you to enrich the world with your information and interact with it in a whole new level of immersion and intuition not possible before.

XR devices and intelligent cloud work together to create a powerful fusion of data and visual experience that can help you change the way you work, learn, communicate, and get things done.

“By 2022, 70% of enterprises will be experimenting with AR / VR technologies for consumer and enterprise use, and 25% will have an application deployed to production.”
– Gartner Top 10 strategic technology trends for 2019

How can XR be used? Whether you are overlaying digital plans on top of your real asset for maintenance and engineering or teaching students about crop growth and soil saturation, XR enables a way of working and visual experience that is more natural and highly engaging.

Identify challenges and opportunities and then tailor the technology to addresses your unique needs

XR solutions are built on great experiences that require a creative design component and strong competency in application development and infrastructure integration and deployment. Our team of experts will work with you to design, develop and deploy high quality solutions that accelerate your digital transformation.

We understand that technology is only useful if it’s used purposefully and in alignment with your needs, goals and objectives.

Solution stories

Discover how we’ve helped our customers.

Improving student engagement

The University of Queensland harnesses the power of cross reality to provide an enhanced learning experience and improve student outcomes.

Bring the community to life

Telstra Purple and Microsoft recently partnered to support Indigital to preserve the Indigenous culture of Australia through the Indigital Cross Reality platform.

Getting started with Cross Reality

As a leading innovator in the AR and VR space, we provide you with the confidence you need to design and develop the right solution for your business. If you have a great idea of how cross reality can help your organisation, or want to talk to our experts about what’s possible, get in touch with us.

Get in touch