Cross Reality with Telstra Purple
Create a more immersive and interactive user experience
Cross Reality (XR) is a catch-all term for Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR). By blurring the line between the virtual world and the real world, XR adds a third dimension to your workplace, allowing you to enrich the world with your information and interact with it in a whole new level of immersion and intuition not possible before.
XR devices and intelligent cloud work together to create a powerful fusion of data and visual experience that can help you change the way you work, learn, communicate, and get things done.
“By 2022, 70% of enterprises will be experimenting with AR / VR technologies for consumer and enterprise use, and 25% will have an application deployed to production.”
Gartner Top 10 strategic technology trends for 2019
How can XR be used? Whether you are overlaying digital plans on top of your real asset for maintenance and engineering or teaching students about crop growth and soil saturation, XR enables a way of working and visual experience that is more natural and highly engaging.
Identify challenges and opportunities and then tailor the technology to address your unique needs
XR solutions are built on great experiences that require strong creative design and development skills plus experience with infrastructure integration and deployment. Our team of experts will work with you to design, develop and deploy high-quality solutions.
Solution stories
Discover how we’ve helped our customers.
Improving student engagement
The University of Queensland harnesses the power of cross reality to provide an enhanced learning experience and improve student outcomes.
Preserving Indigenous culture through XR
Telstra Purple and Microsoft recently partnered to support Indigital to preserve the Indigenous culture of Australia through the Indigital Cross Reality platform.
Getting started with Cross Reality
As a leading innovator in the AR and VR space, we provide you with the confidence you need to design and develop the right solution for your business. If you have an idea of how cross reality can help your organisation, or want to talk to our experts about what’s possible, get in touch.
Get in touch